Arcadia is a revolutionary sports platform that allows people to run and compete with their friends in a large-scale, Multiplayer VR arena, anywhere. I worked to build the Arcadia brand from the ground up. The logo represents the digital world meeting the physical world through motion & speed. The convergence of these two worlds come together into a single logo. The Arcadia Sans typeface was designed to reflect Arcadia’s mission to blend athleticism and video games. As the typeface gains weight, it gains width to elicit motion.