The Arcadia Games Branding

Arcadia is a revolutionary sports platform that allows people to run and compete with their friends in a large-scale, Multiplayer VR arena, anywhere. I worked to build the Arcadia brand from the ground up.

The logo represents the digital world meeting the physical world through motion & speed. The convergence of these two worlds melt together into a single logo that works in real-life or through a virtual reality headset.

A bespoke typeface was designed to reflect Arcadia’s mission to blend athleticism and video games. As the typeface gains weight, it gains width to convey motion.

The Arcadia website is a simple platform for people to sign up and learn more. Visit