Arcadia is a revolutionary sports platform that allows people to run and compete with their friends in a large-scale, multiplayer VR arena, anywhere. I built the Arcadia brand from the ground up. The logo represents the digital world meeting the physical world through motion & speed. A custom Arcadia Sans was designed to reflect Arcadia’s mission to blend athleticism and video games. As the typeface gains weight, it gains width to elicit speed.
I’m a designer with a focus on type design, branding and web design. My fascination with simplicity & anomaly motivates me to create bold, typography-led work with intention. I’m currently a graphic designer/art director at Principal and building Riptype from my apartment in Montreal.