Arcadia is a revolutionary sports platform that allows people to run and compete with their friends in a large-scale, multiplayer VR arena, anywhere. I built the Arcadia brand from the ground up. The logo represents collision of the physical and digital world through movement. I designed a custom typeface for the brand; Arcadia Sans. As the typeface gains weight, it gains lots of width, which creates dynamism.
I’m a designer with a focus on type design, branding and web design. My fascination with simplicity & anomaly motivates me to create bold, typography-led work with intention. I’m currently working as a graphic designer/art director at Principal and building Riptype from my apartment in Montreal.