Flux Exhibition Branding

Flux is the theme of Dawson College's 2019 graduating exhibition. The exhibition took place on May 29th, 2019.

Flux: The action or process of flowing or flowing out. This word defines graduating and moving from one space to another. I knew the definition of the word would make a great concept for a graduation exhibition.

I created a typeface so at the exhibition there could be an animated version of the poster and each student's name could be written in the font. The font is variable, so animating it was convenient.

The highly flexible nature of the Flux brand helped promote adaptability and led to many printed pieces in addition to a website.