In the 6th and final semester of Dawson College's graphic design program, a competition is held to determine the theme of the graduating exhibition. Each student designs an A1 sized poster based around a theme of their choosing. This is my submission.
Flux: The action or process of flowing or flowing out. This concept defines graduating and moving from one space to another. I knew I would focus on the transitional meaning of the word.
I first printed the word 'FLUX' on a sheet of paper, then scanned the sheet while holding the paper in a way that lifted up the center of the word to create a blurred effect. The blur helped me push the illusion of motion.
To enforce the overarching theme, I created type that would feel as though it was in motion. By cropping the top and bottom of the type, the given impression is that the type is moving through the poster's frame. A typeface was created so at the exhibition there could be an animated version of the poster and each student's name could be written in the font. The font is variable, so animating its four masters was pretty easy.
Variable fonts allow for each master to be interpolated and could therefore generate infinite possibilities for animations and flexibility (fluxibility?). The type can fill the frame of nearly anything.
The highly flexible nature of the Flux brand helped promote adaptability and led to many printed pieces.
I’m a designer with a focus on type design, branding and editorial design. With a background in photography, my knowledge of form, composition and colour help me create memorable pieces that intend to excite and inspire clients and designers alike. I aspire to work locally and internationally. Don’t hesitate to get in touch for projects and collaborations.