Femmes  Femmeset pouvoir d'agir is the theme of the 2018 Marc Choko Grant competition at UQAM. This is my poster submission.

The Idea Behind the Concept

"Les femmes au Québec font toujours face à une discrimination systémique et il demeure des inégalités persistantes à leur égard, particulièrement en ce qui concerne la santé et la sécurité des femmes, l’autonomie économique des femmes et l’accès des femmes au pouvoir." — Marc Choko

The Concept

The direction I took for the poster was to tackle the stereotyping of women. This was represented in the pink dress. Burning it on display clearly connoted womens' power to change this stereotype.

The Photo

The photo was shot using a single strobe in a forest. The dress was hung on a rope from a coat hanger and covered with lighter fluid, then set ablaze. Retouching the photo was a process as fire isn't exactly easy to manage.

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Nick Losacco
Montréal, QC, Canada
losacco.nicholas@gmail.com
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I’m a designer with a focus on type design, branding and editorial design. With a background in photography, my knowledge of form, composition and colour help me create memorable pieces that intend to excite and inspire clients and designers alike. I aspire to work locally and internationally. Don’t hesitate to get in touch for projects and collaborations.

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2019 — Communication Arts Typography Annual
2019 — Pica Magazine 10
2018 — Applied Arts Typography Application
2015 — Photo Service Prize for Excellence

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