Beaver Lumber is a fictional hardware store brand revival motivated by practicality and ruggedness. Bringing Beaver Lumber’s brand into the 21st century meant taking inspiration from modern building materials like metal rather than wood.
I’m a designer with a focus on type design, branding and web design. My fascination with simplicity & anomaly motivates me to create bold, typography-led work with intention. I’m currently a graphic designer/art director at Principal and building Riptype from my apartment in Montreal.